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Wednesday, July 27, 2016

Editorial Content Calendar +Free Template

The only way that I don't lose my mind is through organization and planning. I have always been a organized person and a planner and running a blog these two qualities are so necessary in running a smooth platform. When I first started my blog I didn't have an editorial calendar so there would be days that I would stress about what to post for that week! I would find myself stressed out, anxious and a lot times feeling like giving up on blogging.
I want to share with you guys some tips for planning my blog content:

1. Write down all your ideas

I keep a small pink Kate Spade notebook on me at all times in case an idea comes across that needs to be immediately jotted down. I have short term memory lose similar to Dory and if I don't write something down I will forget! Once you write all your ideas down for the month then you can go through them and place them into categorical themes and chronological post series order.

2. Study your Analytics

A great resource tool is studying your blog's analytics. Use this resource to track which posts receive the most traffic and engagement and when your blog receives the most views (such as day of the week) etc. This will also help you with your content and what to post. I'm learning that you have to get to know your audience, and how to do this is to track their trends and interests through analytics.

3.  Create a Editorial Calendar

I am a writer and a visual person so I like to write down my ideas and content in my calendar. Others like to type and use Google Drive Calendar or the app Evernote. If your like me and want to write there is no shortage on the Internet or Pinterest for Editorial Calendar Templates. 
I found a editorial calendar template online from blogger Emformarvelous. It fits my organizational style and planning tools. At the top is allows space for ideas and the bottom portion is the calendar Monday - Friday. I like it because everything for that month is there on one page and visually it allows me to organize my content and not have to flip back and forth from one page to another. 
Another great thing about EmforMarvelous template is that you can personalize the calendar. I got a white binder and pretty graphic dividers and add my own personal touches. 

4. Work Ahead

Everyone works ahead differently depending on a number of factors and for me I try to stay at least two weeks ahead. My calendar is filled out with ideas but I like my photos and finalized drafted post complete so I can post accordingly to my calendar. When scheduling my posts I like to spread them out. So typically I post on Mondays and Wednesdays or possibly Thursdays. If I can get 3 posts up in one week thats great but I prefer to post quality content over quality.

Final Thoughts

This method decreases feelings of stress and the anxiousness of feeling like you have to catch up. This can be discouraging and your blog will begin to feel like a dreadful job as oppose to a dream job. You want to provide for both yourself and your readers the satisfying feeling of delivering quality content that you are proud of.  Its hard to deliver value with last minute planning and ideas. You need to allow your mind to think thoroughly and let those creative juices flow. 

Having a organized content process is helpful for social media strategy and planning. Your social media is a huge part of your brand and when your posts are organized you can then plan your social media calendar as well. 

I hope this post was helpful for you guys and if you enjoy these kind of posts please share your feelings down below and let me know what your blog content planning process is. 


Sunday, July 24, 2016

Summer Stripes + OOTD

What is it about Spring/Summer that makes us want to wear stripes? Stripes were all the rage on the runways of the Spring/Summer 2016 shows. From Ralph Lauren to Prada and Missoni stripes came in every fashion form. 

Whether your stripes are multi-colored and fun, minimalist and classic or unconventional the print is a summer staple item this year. 

I immediately was drawn to this grey striped midi skirt from Asos and because its summer I wore it with a crop top. Sneakers are one of my favorite shoe items to wear because of its comfort and edge so I wore white fashion sneakers from Zara. 

Photos: AMB Photography

Skirt: Asos (click here) / Sneakers: Zara (love these) /
Sunnies: Amazon (similar one) /


Monday, July 18, 2016

Trend Alert: Back Packs for Grown Ups

That's right! The newest street style trend are back packs. Young women everywhere are seen rocking some of the coolest back packs around and I for one love this trend! Its like the inner child in me is jumping for JOY!

The back pack has been reinvented by designers that no longer have the school teenager look but detailed construction shape that's still practical and now makes a fashion statement piece. 

I mean nowadays we carry so many items in our purse such as a wallet, smart phone, makeup bag, keys, sunglasses, and more. A back pack brings functionality and security to our items. 

You can find a back pack look for any outfit, black leather, fringe, floral and bright colors. 
If its peaking your interest yet I included some great choices below. 

Image: AMB Photography

Top: ASOS (click here) / Pants: ASOS (click here) /
Sunnies: Quay Australia (click here) / Back pack: Zara /
Sneakers: Zara


Thursday, July 14, 2016

Blogging Tips: Finding your Niche

This is my 2nd post in my Blogging Series. I find sharing advice and ideas to help you all in your blogging journey both self fulfilling and motivating. I love to help and share information and guidance with others and I hope this is helping some of you!

Whether your beginning your blog journey or you want to revamp it let’s first begin with finding your niche! Lets start off by by brainstorming and jotting down ideas for the following:
  1. What interests you – write them all down
    1. Keep in mind that your blog is all about topics that are important to you!

  2. After your write down all your ideas and what interests you then try to take all your ideas and create a category that they fall under
              a.  Example categories: Fashion, DIY(s), lifestyle or travel...

  3. Think about what are your strengths?
              a.  Are you a good photographer? Do you have strong writing skills? Are you planning on creating video content? Are you on top of fashion/beauty trends? Do you like to test products and give reviews?
               b.  If you are not sure what your strengths are then ask your friends, family fellow bloggers and your followers. The people you trust will give you honest and real advice. This is a useful research tool.

  4. Target your audience. Think about the type of audience your speaking to and who you are trying to attract. 
    1. Think of your audience age/ interests/ economic status

  5. Take all of the above ideas and create a mission statement for you blog. If you need an example of one check out mine in my About Me Page. But create a simple sentence or two that describes what your blog stands for and goal.
Once you have written down all your ideas and you've narrowed it down...Congratulations you have discovered your niche for you blog!

My Best Advice to you guys: Don’t look too much into what other bloggers are doing!!!
If you start pulling influence from what other bloggers are posting or how they are taking pictures or doing then you will easily lose yourself and instead of showcasing individuality you display similarity! 

This is a good segway for the next blogging series on how to Display Individuality in your Blog!


Tuesday, July 12, 2016

Bohemian Summer Dress

Feeling like a wanderlust hippie in this bohemian print summer dress from Lulus. A colorful print like this must be dressed up with accessories and gladiator sandals. A print like this allows you to have fun with accessories so don't hold back! 

Stack your bangles, rings on your fingers and grab your hoop earrings and have fun! I also added a fringe bag to complete the free spirit vibes. 

I love the back of this dress! The straps in the back adds a touch of sexiness and makes the dress breezy and comfortable for hot summer days.

Dress: Lulus (love this print) / Sandals: ASOS (click here) (similar) /
Bag: Nordstrom (similar bag) (cross body version) / Sunnies: Nordstrom (click here) /


Tuesday, July 5, 2016

Blogging Tips: Choosing a Blog Name

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Choosing your blog name

One of the hardest parts of beginning your blog journey is creating a name. Names would float around my brain even when I was sleeping because I found it so stressful. FYI I am a Libra so decision making is not my strong suit. 
Last month I finally found a name that I love and have chosen to be mine. 

I wanted to share my tips with you guys to help:

1.) Grab a piece of paper, a notebook, a blank word document or whatever and just jot down names like crazy. I mean I have pages and pages of names jotted down when I was trying to come up with a name. 
  • Jot down things that you like, things that you see, sayings, nicknames, your name anything that is relevant to your life and would have a meaning to you. You want to pick a name that means something to you. It has to be something that you will love years down the line and repeatedly saying over and over again.
2.) Take a look at other top bloggers websites. Some people say don’t do this but I feel differently. I toke a look at some top bloggers name and how they came up with that name. It may spark a new idea or inspiration in your process.
  • There’s nothing wrong with taking inspiration from others as long as its inspiration and not           replicating. 
3.) Do your research. One of the things that I did when I was having a mental block day was watch the Devil wears Prada. I put on movies that were relevant to what I was looking for and would inspire me. Or read a magazine. You can find inspiration everywhere if you just open your eyes, ears and mind to other possibilities. 

4.) Keep it short. If you look at popular fashion/beauty/lifestyle blogs there domain names are short. I suggest you keep your name short. I would have preferred: StyleBrunch but that was taken so I had to add the word “the”. 
  • You want people to be able to remember your name and say it in a short phrase. The shorter the better. I like the formula of marrying two words together. 
  • If that’s not available don’t give up on it just add “the” “my” “xo” “a”. 
5.) Family and Friends are free Critics. Use your family and friends and run by them your top 3 choices and ask them to pick one or what do they think. 
  • When I came up with a name I asked my baby sister and my fiancĂ©. Both of them have very straight to the point personalities and I look up to their opinions. It helped because they both picked “TheStyleBrunch” and it was the boost of confidence that I needed. 
6.) Be aware of already taken names. Like I told you guys I originally wanted “StyleBrunch” but when I went to to purchase the rights to my disappointment that name was already taken. (side note: I did whine for about 1 hour..not my proudest moment)
  • When you’re ready with your top 3 go to domain sites and see if the name is available and if it’s not have a Plan B and C! 
I wish you all the best of luck in your journey to become bloggers. Remember to choose a name that you’re passionate about, its meaningful to you and makes a blog statement in a saturated community. 

If you guys ever need help please let me know and I would love to lend a hand! I plan on continue a Blogging Tip series and posting a new topic at least once (1) a week. 

Please let me know below any topics you guys would love to read about!


Monday, July 4, 2016

Summer Staple: Romper

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A great Summer Staple: A Romper
What's not to love about the stylish one-piece! Its comes in many different patterns and styles and its sooo comfy. 
The Romper can be worn with either heels or flats, casual or sophisticated you can find a romper for every occasion.

Romper: Zara (similar one) (red one) / Heels: Zara  /
Sunnies: / Choker: Windsor Store  /

Photos: AMB Photography

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