The Style Brunch

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Tuesday, May 21, 2019

HOW TO GET NOTICED BY BRANDS AS A MICROINFLUENCER




On April 21, 2011 I published my first post on this platform. Its been a long journey and I have learned a lot of lessons along the way. I remember the first time a brand reached out to me. It was so exciting because for three years I was just creating for me. I had just moved out of state and away from my family with my then boyfriend and creating content was my therapy. So when a clothing brand emailed me and started asking me for my size and mailing address I was beyond excited! I thought I made it ya'll! 

Back in 2014 blogging was a phenomena that had no manual. I never looked beyond the present. I was just living in the moment and for me this wasn't a business. It was just what I loved to do. 
I look back and I see where I made plenty of mistakes and failed to value my worth (plus add tax). After I toke the chance this year to make my blog my full time job (finally), I had it in my heart to share my tips and advice for some of you that are either interested in blogging or have just started out. 

When you are first starting out and a brand notices you it is so hard to not want to receive free gifts or get paid a small fee for sponsored content. But as your friend, guys take your time and do your research. I can humbly and honestly say that there are so many brands I said yes to that are so far from my brand or style and the pay was too little for the amount of love and work I put into my post(s).

But as I have grown personally and professionally I have learned how to get brands that you really love to notice you and open up a line of communication with them. 

In today's post I am so excited to share with you guys my opinion and advice on how I have gotten brands to notice me. I'm going to share what has worked for me and advice for new influencers today.

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Before I go into the tips I want you to take a look at your blog/social media platforms and reflect on the following:

- Are your followers engaged with you and you with them
- Are you posting on a regular basis/ Is your platform active
- Does your profile have a clear mission statement
- Your blog is established, created and your posting at least once a week

If you are good on all these topics then let's get right into my tips:

Tip #1: Be a fan of the brand

I was just listening to episode 106 on the Influencer Podcast by Julie Solomon where she had on Kopari's Senior Brand Communications Manager Amanda Mueller. Julie asked her something around the lines of how does she find girls to partner/collaborate with and Amanda said she looks for girls that genuinely use their products and talk about it organically with their followers/readers. 
Brands love it when you are already a consumer of their product because it means that a partnership will be authentic with your audience. 


Tip #2: Tag the Brand on Instagram

In addition to being a fan you should also be engaging with them on social media. Make sure you are following their social media pages, commenting/liking their posts and engaging in their Instagram stories. When you tag a brand, the brand gets notified and the person who is running their social media account is searching the platform for new influencers to work with. 
Also if the brand has a hashtag use it under your photo. This not only helps you get noticed by the brand but also by similar like minded customers who can potentially turn into new followers. 

Tip #3: Create high quality content

Now I don't want you guys to go out and buy a new Canon or Nikon camera but make sure your photos clearly show the brand's item. If needed use a editing app to increase the exposure to your photo or add saturation to add more color. If you want to know what editing apps I use for my photos see my previous post here
Your blog/instagram is your online portfolio and its free! Use these platforms to demonstrate to brand's your professionalism and creativity. 



Tip #4: Interact and Collaborate with other like minded influencers

I have gotten emails from PR firms based on a friendship I formed with another influencer who referred me to that agency and vice versa. Build a sister hood with other influencers. Don't be shy to reach out to them via social media or an email. Genuinely comment on their posts and support one another. This space is HUGE and there is room at the table for everyone!




Tip #5: Don't accept too many sponsored posts

Brands want influencers who are appear genuinely authentic and not promotional. This can cause you to lose out on brand partnerships and lose trust in your readers/followers. This space is already overly saturated with ads and sponsored posts and audiences are looking for someone they can trust and don't appear like a walking billboard. 

Tip #6: Apply or sign up to influencer platforms

When I landed my first sponsored post it was with Latina Bloggers Connect. My first post was with Neutrogena and I was so excited! While your reaching out to brands yourself, influencer marketing platforms can also give you an opportunity to work with a brand that you love. Here are some of my favorite platforms that I am signed up with:

1.) We All Grow Latina (formerly known as Latina Bloggers Connect) 
I haven't worked with them recently but this was one of the first platforms that believed and supported me. I have worked on some great campaigns with them. 

2.) Collectively
One of my biggest paid collaborations was through Collectively. I have been with them for several years now and the everyone that works there is so lovely to work with! They work with reputable and great brands. 

3.) Fohr Co
I just started working with Fohr Co on some brand collaborations and I have really liked the experience. Their employees are kind and supportive. The campaigns are informative and the deliverables are well detailed. 

4.) AspireIQ
I literally just started communicating with a brand via this platform because when I reached out to them in order to move forward I had to sign up with AspireIQ. Honestly I never heard of them before this conversation with this particular brand. I don't have much to say on it since my experience is new but I will say that the platform is easy friendly. Communicating with brands on here is simple and straight to the point. 


Tip #7: Attend events/conferences

If your in a big city or are able to travel then I highly suggest attending a brand event or conference. At these events you get an opportunity to introduce yourself to brand representatives and hand them your business card. If you attend a conference many times brands have booths set up and you may also get an opportunity to introduce yourself and engage in a quick but meaningful conversation. 
If you want to be invited to a brand event find out who is the PR company representing them and send them a quick email. If you guys want more specifics on this topic let me know and I can create a dedicated post on this.




Bonus Tip: Do this for the right reasons

There is such an influx of influencers out here doing it for fame and money and have created an inauthenticity and drama in this community. Start a blog or a social media platform with the intention of sharing with others what you genuinely love in hopes to inspire and encourage others. Both brands and followers can smell  copy cat or a fake real quick and once you are labeled that it is hard to reverse it.  Post and talk about what you love and if you begin with this intent it will pay off and get you far!

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WOW! That was a lot! I hope this post provided some insight and guidance for you! These are some of the things that I have learned over the past 8 years of blogging and I can't wait to dive deeper into this industry and share more! 

What tips do you guys have to get noticed by brands?



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Thursday, May 2, 2019

My Spring Must Have Shoes + Shopping Guide!!!



Spring where you at??

I am so excited guys for the spring shoe trends I am seeing everywhere! I love spring/summer shoes because of the fun bright colors, funky prints or a classic neutral. 

Even though it feels like we haven't gotten any closer to spring especially if you live in the east coast but I am looking on the bright side and distracting myself with spring pieces! 

From snakeskin to sexy open toe heels check out some pairs that I am eyeing and scroll below to check them out! There are a lot of choices so take your time ladies from low to high! 

I chose them carefully and now my checking account will be hurting!!!!




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Tuesday, April 16, 2019

My Second Trimester! How Im feeling and What's it been like so far!


Hello second trimester! I can't believe that I am already 14 weeks pregnant! Its surreal how fast it is going by! However I couldn't be happier. I am finally getting my energy back and this has made me so much happier (better for my husband because he's been my punching bag). 

Im looking forward to starting new projects and shooting more looks for the blog! I have realized how much my life has changed. For the past 33 years I can do whatever I wanted for ME. But now I am no longer in control of certain things. For instance I have always been a night owl and since I got pregnant I can no longer stay up past 9:30-10 pm. I naturally wake up really early and I am instantly hungry in the mornings. 
Another new reality is my high waisted jeans are starting to not fit! LOL! Lately my wardrobe consists of leggings and long cardigans! Also working out has been a struggle due to cold weather and tiredness. 
So far I haven't had any specific cravings to anything but it makes me sad how much I detest coffee. I miss the whole cozy vibes when making a cup of coffee but when I think about drinking it I feel repulsed. 

I had my first second trimester doctor's appointment and when I heard loudly that little heart beat again in my belly my heart just couldn't take it. I can't wait to smell your sweet scent and kiss your little toes my love... 










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Saturday, April 6, 2019

I AM PREGNANT!



GUYS I AM PREGNANT!!!! 

I made the announcement on Instagram and I totally forgot to tell you my blog readers! I am currently 12 weeks pregnant and it is going by so fast! Throughout my first trimester I have been very blessed with no morning sickness. On the contrary all I want to do is eat! LOL! I was very tired though and I needed a lot of naps throughout the day but overall I can't complain. 

My belly is starting to show and I couldn't be more filled with joy and bliss. I can't wait to start styling the bump and having fun! I hope to inspire any new moms out there to embrace your new body and be confident! I will be filming a Youtube video discussing my first trimester experience and if you have any questions let me and I will answer them in the video. 

I am so thankful and blessed that God has blessed us with a baby. But I also pray and feel for woman that are in a season of waiting to pregnant. I don't take a moment for granted because I know the journey is different for everyone and for some it is difficult. Hope and love is waiting for you around the corner and God will see you through it! 

I posted links below to this look and some similar style of each piece. I really like this fun look and I am so happy to be back to styling and taking photos. It's been a while! I missed my blog and I am so happy to share not only fashion and beauty but now my new normal: mom to be posts 💛



Skirt: Zara | Shoes: Aldo (click here









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Monday, April 1, 2019

Arroz con pollo Recipe



Hello babes!

Hope you all had a wonderful weekend! Yesterday I went over to my parent's house to help my mom while learning how to make arroz con pollo myself! I shared our time on Instagram stories and many of you asked to share the recipe! 
I am so happy to share the recipe with you guys and if you end up making arroz con pollo please tag me or let me know! My mom would be so happy to see your results!

Recipe arroz con pollo

Ingredients:
- 1 whole chicken (cut into pieces and remove skin)
- Long grain organic rice  (cups depends on your serving size, my mom made 4 cups of rice)
- ground cumin, salt and pepper to season the chicken ( my mom eye balls this part) 
- a tablespoon of tomato paste
- green olives (as many of you like) (my mom does about two spoonfuls) 
- turmeric seasoning
- canned roasted red peppers
- olive oil

Home made Sofrito: 
- cloves of garlic (about 4)
- 1 medium onion
- handful of cilantro
- 1 green pepper (you can use a red pepper instead if you like) 

Instructions:

Cut your chicken into your desired pieces. In a bowl season generously the pieces with ground cumin, pepper and salt. Make sure to evenly coat every piece, then set aside. 

Next heat your caldero or a heavy bottom pan over medium heat. Add in olive oil and then your sofrito. Let cook for a few minutes. Add in your chicken pieces and tomato paste. Let cook for a few minutes longer. Then add your red peppers and green olives and about a cup of water. Put the lid on your pot and let cook until you see the chicken cook through. 

Once your chicken is cooked you want to add in your rice. Follow the instructions on the back of your rice bag when it comes to the amount of water is needed. Allow everything to cook for about 25 minutes. Keep watch of it though! Once all the liquid has been absorbed lower the heat to low, move your rice and chicken around and continue to cook for about 12-15 minutes. Again the timing is different on a various of factors so keep watch of it and taste test the rice. 

Once cooked don't forget to garnish with a side of avocado slice! You can eat this meal with habichuelas guisada and tostones like my mom made. 

Sorry that this recipe is not specific but my mom eye balls a lot of her steps so I did the best I could to break it down for you guys. There are a lot of wonderful youtube videos of arroz con pollo you can follow as well! 

Thank you guys for all the love you guys sent my mom and we look forward to next sunday videos!

Buen provecho!


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Wednesday, March 13, 2019

Winter to Spring New Items!


Blazer: H&M (click here) / T-shirt: H&M (click here) /
Bag: H&M (click here) / Beret: H&M (click here


As you can see in my photos trying to transition into spring fashion is challenging where I live! The winters are long and the temperature is still below 40 degrees. However I am ready for brighter colors and fun pieces so I can been online shopping for new spring pieces. I recently shopped online on H&M and found some cute pieces for spring! 

I have an obsession with blazers. I really think blazers are a necessary staple item in your closet. This blazer has fun plaid colors in light blue, orange and white. The spring colors on this blazer makes it a great piece for spring outfits. I also love wearing fun youthful graphic t-shirts with my blazers. So when I saw this throwback Friends shirt I had to grab it! The two paired together dresses down the look and makes it perfect for a casual outing. Due to the snow I had to wear a hat so I really like this white wool beret. I have never worn a beret before so let me be honest and tell you that it toke 20 minutes plus a youtube tutorial to figure out how to wear it! LOL!

Spring/summer handbags are my favorite seasonal bags! They are small, structured and gorgeous fun designs. I really like this round shaped gold handle light brown bag from H&M. Its functional and stylish. The light color is perfect color for many spring outfits. It will look good with boho chic outfits and summer vacations. 

This is one of many outfits I look forward to bringing you guys this year on the blog! If you want to see what other pieces I purchased from H&M you can check out my Youtube channel. I did an unboxing and try on haul! Video will be posted down below!








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Tuesday, February 26, 2019

How to Use Light Room Presets to Edit your Instagram Photos | Presets I use!



If you don't have Adobe Pro software don't run away because the good news is there is a mobile version called ADOBE Lightroom CC.  Lightroom CC allows you to edit your photos like a pro on your mobile device. This is what I use. 

Before presets I used the amazing app VSCO, which I still use but I am leaving loving the opportunity to use some of the option of presets available now. 
Now this market was started by a chosen few and like everything in life it quickly toke sight by many and now everyone and their grandmother is selling presets. 

As a tip I suggest doing your research before purchasing presets because most of them don't give refunds. 

In this post I am sharing the presets that I have purchased and loved and others that have received great reviews!

LightRoom Presets are a one click copy and paste away from transforming your photos. I don't have time at the moment to learn ADOBE Lightroom on the desktop so right now LightRoom mobile is perfect! It is a quick and user friendly way to bring life to your photos. 

Presets are offered in different packages. Some can be purchased individually and some come in a collection pack. The collection pack come with a few different filters that allow you to create and maintain a cohesive feed. 

There is a combination of presets being sold by photographers and popular instagrammers. Some Instragrammers have maintained a consistent look to their feed are have now packaged it into a collection of presets. I have purchased presets from both photographer and instagrammers. 

How to get started?

First make sure to download the ADOBE LightRoom CC app. 



Create a folder in LightRoom titled Presets.




Once you have purchased your first preset you will download the file. Open it and AirDrop it to your mobile phone. Make sure to accept the AirDrop file into your photo album. 

Then open LightRoom app and go into the Presets folder. You want to import the Preset photo and press okay. 


To use the preset open the photo and on the top right hand corner will be a circle with three dots. Click that and click "copy settings" and then click ok. 



Now you have the preset settings to copy and paste onto your photo. Once you upload a photo onto your LightRoom app --> click the three dots again found in the top right corner and click paste settings. 


The presets are now applied to your photo. More than likely you will have to make some tweaks to the photo. So play around with the Light, Color, Effects and Detail until you get the look that you want. 


Now you have a beautifully edited photo to add to your feed or blog posts. If you want to see how the photo will look on your feed before posting, an organizing app like Planoly can help you manage the look of your feed. 

The Lightroom presets that I use are:

1.)  Chasing Denisse Presets
Denise is a photographer who has established a distinct look and mood to her photos. Not mention if your not following her on IG you should because of her charm and wit. I have purchased almost all her presets and for the exampled photo used for this post I used "in the know" preset. 



(Mercer preset for this photo)


2.) Tezza App
Tezza is one of the hottest Instagrammers at the moment. However if you follow her story she was actually a photographer. She has a beautifully curated feed along with some of the most creative high fashion photos on the gram. She launched an app for a small monthly fee and has about 16 presets available along with templates for Insta-story.


3.) Emily V Presets
Emily Vartanian is an Instagrammer who incorporates an array of warm and cool tone colors into her feed. It changes but mood board has a story or theme and I really like her look. She created several different mobile preset packs all themed to a look that you are going for. 



Learning how to use presets can really take your Instagram to the next level. You can attract new followers, get the attention of brands, establish a particular look that can set you apart, and improve your editing skills! I found that through presets I have really loved the editing process and found a new passion for it. 

I know there are so many presets out there and if you have a favorite please share it below! 


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