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Monday, January 22, 2018

Winter Style: Plaid Wrap Coat

Hello loves! 

I can't believe the weekend is over! I have a love/hate relationship with Monday buttt I am trying to change my attitude when Monday comes around and start my week off with a positive mind. Anyone else have a hard time welcoming Monday back into their life?

Winter has been bipolar this month so far. One week we experience snow storms and the next high 40 degree weather. I never know how to plan my looks anymore. However living on the east coast an array of coats is a closet must have. I love to have different style coats in my closet especially some printed pieces. I love this checkered print wrap coat. The fit is flattering for all cleavage sizes because of the adjustable belt. It was a little chilly out this day so I wore a chunky knit turtleneck sweater to keep my neck and chest covered and warm. This would love really nice with a scarf as well. 
When your petite like me coat sizing can be tricky so I am happy when I find one that fits my arms and my small frame. 

I hope you guys enjoyed this week's fashion post and thank you for the love on my recent micro-influencers post! You guys make these long nights and early morning hustle days worth it!
Have a great start to your week!

*This coat was gifted to me by Chicwish. However all opinions are 100% honest and mine*


Wednesday, January 17, 2018

My 2018 Goals as a Micro Influencer

According to a article 2018 will be the year of the micro-influencer! According to the article, brands will be focusing on the kind of return that will get and not on the followers of an influencer. According to an article Millennial lifestyle expert Chelsea Krost states "We've gotten more savvy to really understand that you can have 100,000 followers and not really generate , but then someone can have 10,000 followers and generate phenomenal engagement" said Krost. "So the power isn't necessarily so much behind follower count anymore, it's really how much engagement and how much traction can you really get in the social media landscape."

Micro-influencers seem to have various different definitions. Some state that anyone under the follower count of 50,000 is a micro-influencer. Last year I made the common mistake of comparing myself to other influencers and focusing on numbers. However my mind was changed after listening to some great podcasts and having supportive friends that my perspective shifted. 

This year (2018) I have a new outlook and a new set of goals. I want to share my goals with you guys as a resource of encouragement. There has already been a lot of buzz in the influencer space of your worth based on follower number. This space has no blueprint or clear cut path to success. I have listened to many different podcasts with influencers and you tubers as guests and every single person's story is different. There is no x, y and z and da da your successful formula. This space doesn't work that way and brands and marketers are in the same boat as US! They too are trying to figure out this space and what works and doesn't. 

Our social media handle is our brand along with our blog and youtube etc. I am shifting my mind to a business and marketing stand point and focusing on the behind the scene numbers and where my influence packs a powerful punch as oppose to just the number that you see next to my main profile picture that I change by the way every other month :) 

Here are my Three (3) Goals this year:

1. Engagement
This is my top priority. I am not worrying about numbers too much but I can't say I never will because that will be a lie! Lol! I plan on really working on establishing an engagement rate of 3% and over. My main social media platform is Instagram and Instagram has a baseline engagement rate of 3%-6%. Instagram has done a lot of the heavy lifting for us because they installed the Analytics section on business accounts. This is the best tool you have and at the moment (crossing my fingers IG never changes it) it is FREE! 
How you calculate your engagement rate: 
Take the number of likes and the number of comments your post received and add those two numbers together.
Then you take that number and divide it by your number of followers and times that by 100. 
This is your engagement rate! 
I want to build this rate to over 3% because it gives me strong data to bring to a brand and say look my followers love this product and this was the engagement rate. BAM! 

2. Trust
Trust is earned in any relationship and the same philosophy goes with social media. It takes time and has to be nurtured. I know its cliche but it is incredibly true in influence and blogging, you must be AUTHENTIC! Authenticity builds like-ability which then develops into liking a person/brand and blossoms into trust. I want to open myself up more to you guys and push out valuable meaningful call to action content. This requires more ,interaction, IG stories, IG LIVE and more. This in turn in the long run will build a genuine relationship with you guys where we connect on a intimate level and not a surface one. I alwayssss have told my friends that when I die I want to be known for the girl that was kind, thoughtful and compassionate and not for my looks or outward compliments.

3. Long Lasting Brand Relationships
This year brands will be looking more to establish long lasting relationships with influencers than ever before. Brands are catching on to the trends of fake follower numbers, spam/bot accounts, and fake comments on posts. They are becoming more savvy and will be focusing on accounts that can increase a brand's presence online and effectiveness. Last year I dropped the ball on this and would work with a great brand on a campaign and then not follow up. Its almost like I went on a great date and never called or texted the guy back! I am going to focus on strategizing ways to promote a brand that I love by telling a unique story that is my own. I love being creative and I want to tap into that more this year and try to deliver content that is different, personal and that will set me apart. 

These are my three goals that I have written down in my 2018 planner and now my blog for you all. But I really like to share these kinds of posts with you all to share that we are all trying to figure out this space. There are so many areas to learn and everyday its trial and error and experimenting with what works and what doesn't but thats what drives me so much to this world. I love that its like a rubik cube that I can't figure out. I hope that by opening this conversation that we can share ideas and help each other in areas that we need it. 

I open this post as a space that you leave a comment below of what your blogging struggles are. I hope that we can answer and help each other out. This is the year of the WOMAN huni and we all need to stick together and no longer look at each other as competition but as sisters! 


Monday, January 15, 2018

Look Street Style Chic this Winter

Winter on the east coast can making dressing up tricky. But my motto is to not let the winter temperatures and snow stop me from putting together a good outfit. It is all about layers and having fun with winter accessories. Here are my favorite winter styling tips:

1. Beanies
I love beanies especially pom pom ones. Besides there basic main function of keeping our heads warm it also gives out outfit an effortless look. An added bonus: camouflages those bad hair days. 

 2. Scarves
I like a big warm scarf. It not only keeps me warm but adds pattern and color to your winter look. Big blanket scarves can be tricky to style so check out my post on how to wear a scarf (click here).

3. Boots
Your winter boots don't have to be boring. You can find sturdy winter appropriate boots that are fashionable as well. Since there was no snow on the ground I wore my studded high heels booties. I love the stud details and the fun edge it gives my outfit. These are perfect for your dressed up winter look on a night out or event. 

4. Sunglasses
Sunglasses always add cool points to your look. No matter what season you are in sunglasses give you the model off duty look. With little effort the lift your outfit to next level. Play around with some fun and unique colors and shapes this season. 

5. Trends
Rocking a trend piece in your winter outfit could help you look street style polished. I wore the side stripe pants and it added a fashion forward element to my look. Winter tip: thermals are a great staple to wear under your clothes. Under these side stripe pants are thermal leggings to keep my legs warm since the pants are a thin material and would allow cold air to come through. 

Scarves, boots and hats are all small styling tips that will elevate your outfit to look street style chic! One are some of your favorite fashion winter pieces?? Please leave your comments below!

Pants: Zara / Boots: ASOS
Hat: ASOS /
Scarf: Zara / Sunnies: Quay Australia /


Tuesday, January 9, 2018

Favorite Coffee Places in Providence Rhode Island

Coffee is one of my favorite indulgences. I enjoy exploring coffee shops on the weekend and enjoying a latte (with coconut milk of course) and a bite to eat (hence the avocado theme below).  Since moving to Rhode Island I found that Providence has some of the best coffee shops. 

     I am not a coffee connoisseur by any means but I appreciate the coffee art and experience coffee brings. Anyone else feel like after a delicious warm cup of coffee you can just take on the world!
Below are some of my favorites and please share your thoughts if I missed any!

The Shop: This was one of the first coffee shops that I visited since moving to Rhode Island. It's a small shop but gives me all the warm and cozy vibes with its rustic decor and laid back atmosphere. The menu is small but the multi grain bread with avocado is a must have. Perfect place for an weekend afternoon visit or a morning stop before starting your day. 

Seven Stars Bakery: This bakery has three locations on the East side, West side and East Providence. Family owned business with a great staff of friendly baristas that know their coffee. You can find here  croissants, scones, sticky buns, danishes and biscotti. Not only do they have yummy pastries but delicious fresh baked breads. You can find it all: focaccia, wheat, sourdough, pumpkin seed bread and more. Don't be shy coming here and definitely don't come on a full tummy!

Sydney Providence: This has to be one of the prettiest looking shops that I have visited. Straight out of a Fixer Upper renovation, this place is decorated in white marble counter tops, white tiles and beautiful rustic furniture. The menu is a bit on the pricier side but offers both breakfast and lunch items. My favorite is the avocado toast (again hence the avocado theme!). They have a full coffee menu from a full espresso menu to flat white latte, chai latte and green tea latte. A little secret: in the summer time their freshly squeezed lemonade with a scoop of matcha is AMAZING!!!!

Pastiche: This place is a true gem in Providence. It offers hands down some of the best desserts I have ever tried. There coconut cake is to die for and I can't visit Pastiche without having a slice! Pastiche makes you feel like your in a small European cafe like Paris or London. Its a small intimate space and can get quite full weekend nights but definitely worth the wait. The best part about this place is its hours. They open until 11:30 pm Fridays and Saturdays which makes for the perfect after dinner spot.  I personally love their cappuccinos. Its decadent and rich with flavor with the perfect froth!

Photo cred: Pastiche 


Sunday, January 7, 2018

Winter Coat Guide: Teddy Coat

Hello loves! This winter in the Northeast has been no joke this week! First a winter snow storm that buried us in 8-14 inches of snow and then single digit temperature. I have been cooped up inside the house and I can't wait for warmer weather because I am getting cabin fever! 

Its so hard to take photos in this cold winter that look practical. If I am going to shoot outside I need to layer up and share with you guys some stylish winter finds. Right now I am into coats and winter accessories. 

You can never have enough coats when you live in a place of cold winter weather.  I find many down coats drown me because of my petite frame. This winter I wanted a stylish yet cozy feeling coat and I found it in the Teddy Coat! Its stylish, warm and comes in many different colors. Its a good idea to own more than one in different colors. They come in different silhouettes and can be worn with many different looks. 

I love how cute it looks with sneakers and jeans. Also it is so darn cozy! I feel so comfortable and happy when I have this coat on. I get a lot of compliments when I have it on and I am on the hunt for a brown one. I posted some of my favorite teddy coats for you dolls below!


Wednesday, January 3, 2018

Struggles of Moving Away

Moving out of state and relocating is a roller coaster journey. At first your so excited and you can’t wait! You are looking forward for a new experience, new friends and a fresh start in an unexplored state. When Antero and I first moved to Rhode Island about 6 years ago I went through different stages of emotions from relocating to another state. 

At first I was so excited. It was a fresh start and I was excited to explore a new state and region of the Northeast. I had never heard of Rhode Island before (hence my ignorance that I thought I was moving to NYC) and I eagerly wanted to get there. 

After the frenzy of finding an apartment and moving all our stuff in to a new place, the high of moving slowly began to fade. Antero began his new job right away and I started to feel timid to just drive around by myself and explore the state. I was staying at home alone a lot and began to feel restless and bored. Boredom was turning into sadness and negative thoughts. I was missing my family and slowly losing myself. I felt no inspiration to do anything and I lacked a desire to socialize. 

I regressed to old habits and the “new me” goal that came with the move started to transform back into the “old me” and I was hiding myself from the world. My husband encouraged me to find a job and after a few months submitting resumes and applying and I finally found a temp position (after three years as a temp I was finally hired full time).

Once I had a new job I started a new routine in my life, explored my neighborhood for grocery stores and shopping, went out weekend nights with my husband (boyfriend at the time) and started to meet new people at my new job. I was getting my spark back and feeling myself but then things toke another turn. 

My sister got pregnant and I was so excited for her but quickly started to feel left out and then the feeling of guilt creeped in. I felt guilty for moving away and not being there to help my family in times of need. I felt guilty that I wasn’t contributing to anything for them. I felt guilty that I wasn’t able to be around my family during this exciting time and couldn’t celebrate every holiday with them. Antero and I were driving back to upstate NY almost every other weekend. It was a physical, mental and financial strain on both of us. We had good and bad days and I was sulking on the fact that I was missing a lot family times. 

But that is all normal and with the help of my husband I had to find balance with my emotions. It is normal to miss your family and the comfort of your hometown. I can not focus on only those emotions and look forward to creating new memories. 

In hindsight moving challenged me and revealed to me things about myself that I needed to change. I was put in a new situation and I hid. I look back and I don’t want to be like that again. I was sheltered and coddled in my hometown by my family and loved ones. I have gained confidence in myself and independence of taking care of things on my own. I learned to stand on my own in some ways and I am open to new things, new hobbies, and new habits. 

Time is needed when you are going through the stages of moving away from your family and loved. I still have my bad days sometimes but I fight through it and not allow it to take over my mind and emotional state. I call my parents every day after work and then I facetime them at night. This gives me solace and keeps me involved in their lives. 

I try to focus on the strides my husband and I have made since we have moved all on our own. We are survivors! We sometimes have intimate talks where we reminiscence of how far we have come and the obstacles and tough times we toke care together. We have grown closer together and grown stronger for each other.

I look forward when my family comes to visit me and we still travel to upstate NY at least once a month and we find contentment in that. You have to kick guilt to the curb. Your family and loved ones are happy for you and when your happy they are happy! Plus they look at it, that now they have a place to stay when traveling


Thursday, December 28, 2017

Blog lessons I learned this past year

Photo: (me) @ The Shoppe in Providence RI

2017 is coming to an end and its cliche to say but where did it go?!! This year was a busy year for me and its my sixth year blogging. Working a full time job and trying to grow a side hustle/passion demands a lot of time and consistency that requires discipline and developing a mindset shift. Blog lessons will be unique to everyone however I want to share mine to help you guys in your blogging journey.

This year was challenging and really revealed to me weaknesses with my administrative and business skills. With our wedding in April it was challenging to dedicate my time to the blog while planning our destination wedding. I really learned this year the importance of organization and planning. When Antero and I first moved to Rhode Island about 6 years ago I started a youtube channel and later my blog because I wanted to do something constructive and I loved that I found a space to share fashion and beauty. I didn't understand how to use neither one and it wasn't until 3-4 years ago that I toke it more seriously and invested money and time to making it a full time job. However it is not easy and I plan on dedicating a whole post about this topic. 

This year through trial and error and mistakes I learned some valuable blog lessons that I am implementing into 2018. This blogging space has no instruction manual and everyone is learning from each other and in my opinion this space grows when we share with each other. 


1. Content Calendar is 🔑
In order for me to stay consistent and not hurt my engagement numbers etc planning content is extremely important! It is also important since I work full time I have to maintain a schedule for my blog shoots, writing, content posting dates, emails and etc. There is a lot of administrative works that goes into maintaining a blog and social media channels and you have to to treat it like a job and organize your time and work. Most of all this step will help you balance your personal and work life and lower the chances of stress and anxiety.

2. Consistency is important
This step has become even more important due to constant Instagram algorithms changes and the more this industry is growing. To be honest the newest algorithm installation has really hurt my engagement and to maintain my followers and page consistency is really important. It is also important for the blog and youtube channel. Readers need to see that you are invested and appreciate a schedule. For 2018 I plan on sticking to blog schedule and my plan is to maintain this schedule for the whole year and at the end of the year analyze the data.

3. Quality over Quantity
When I first started blogging I would just throw looks together and throw up a blog post because I thought that I needed to post 3-4 times a week. But there has to be meaningful intention behind your post and your readers will appreciate the value that you are bringing. You have to either educate or entertain them with purpose. This year I learned that clear tactical pictures are shared at a higher rate on IG and readers appreciate writing that is thoughtful and engaging. I want to bring 1-2 posts a week with thoughtfulness, beautiful images and clear intentions.

4. Stay in your lane
I have caught myself over the years comparing myself to other bloggers and trying to do what they do and find myself frustrated and feeling lost. As I grow older and mature I am learning that this industry is individualized and everyone is unique in their own way. I only want to attract readers that want to drink my "kool-aid" and repel those that don't and Im okay with that. Not everyone is going to like my style or writing or me and that is okay and I respect that. My brand will grow when I focus on me and staying authentic. Even if my growth is slow I am okay with that because my followers and readers are who I am invested in and they are my tribe. 

5. Success doesn't happen overnight
Okay patience is not my strong suit when it comes to business and success! LOL! I am a little impatient but when I stopped comparing myself to others I learned to sit back and enjoy my own accomplishments. When I write down all my brand collaborations and PR companies that reached out to me I smile and I am proud of myself. Success takes work and grind and for some it happens quickly and for others we have to grind it out. Be proud of every small and big milestone and this will motivate you to continue working hard for your passion and building your brand/company.

I hope these lessons that I learned help you all in your blogging journey. I truly want to see you all WIN! Keeping a positive mindset and staying focus are key for me to keep moving forward and crossing my fingers that 2018 will be a successful year for all of us. I look forward to evolving the blog and offering more to you guys. 

I wish you all a happy New Year and cheers to 2018! 

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